The world changed suddenly with the COVID-19 pandemic, and organisations of all sizes have to adapt quickly to the new reality of uncertainty and change. There are many lessons to be learnt from those that have survived and thrived. A common theme is their reliance on data and analytics to deliver tangible business and human value. This article from Effectus’ research partner, Info-Tech, makes a strong case for optimising and leveraging your data and analytics capabilities.

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