Mountains – Our brand story


In early 2019 Effectus Ltd selected mountain scenery, with a focus on our Southern Alps, to visually communicate the company’s brand. Mountain imagery reinforces what is important to us and it is from within that analogy we are able to communicate and explain many concepts of creating value from information and technology. It’s near impossible to successfully climb a mountain without research, planning and advice from someone who has done it before or who has helped others achieve similar goals.

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